Website Marketing Checklist for Jamaica Businesses

Your website is live. Now turn it into a customer-generating machine. This checklist covers everything you need to do to market your Jamaica business website effectively.

📍 Google Presence (Priority #1)

Claim Google Business Profile Go to business.google.com and claim your listing. This is THE most important thing for local visibility.

Add website URL to Google Business Profile Make sure your website link is visible and clickable in your GBP listing.

Upload 10+ photos to Google Business Profile Include exterior, interior, team, products/services. Listings with photos get 42% more requests for directions.

Add business hours, phone, address Keep this information accurate and up-to-date.

Write a compelling business description Include what you do, where you serve, and what makes you different. Use keywords naturally.

Add all services/products List every service you offer with descriptions. This helps you appear in more searches.

Get 5 Google reviews Ask your happiest customers. Send them the direct review link from your GBP dashboard.

Get 10 Google reviews More reviews = higher ranking. Make this an ongoing effort.

Submit website to Google Search Console Go to search.google.com/search-console to verify your site and submit your sitemap.

📱 Social Media Updates

Add website to Instagram bio This should be the FIRST link in your bio. Every post should say "link in bio."

Add website to Facebook page Update the "Website" field in your Facebook business page info.

Add website to WhatsApp Business profile Settings → Business Tools → Profile → Website. Every customer who messages you sees it.

Add website to TikTok bio (if applicable) Make sure the link is clickable if you have enough followers.

Add website to LinkedIn (if applicable) Update your profile and company page with the website URL.

Post "website launch" announcement on all platforms Celebrate! Tell your followers about your new website.

📣 Announce to Your Network

Post on WhatsApp Status Your entire contact list sees this. "Check out my new website: [link]"

Send WhatsApp broadcast to contacts Personal message to your business contacts announcing the website.

Post on personal Facebook profile Your friends and family are your first supporters. Let them know!

Email existing customers "We have a new website! Check it out at [link]. You can now [book/order/inquire] online."

Tell 10 people in person this week Word of mouth is still the most powerful marketing in Jamaica.

📂 Directory Listings

List on Find Yello Jamaica's online yellow pages. Free basic listing.

Create Facebook Business Page (if not done) Separate from your personal profile. Include website prominently.

List on TripAdvisor (tourism businesses) Essential for tours, car rentals, restaurants, hotels.

List on industry-specific directories Find directories relevant to your industry and get listed.

Verify NAP consistency Name, Address, Phone must be EXACTLY the same on all listings and your website.

🖨️ Offline Marketing

Update email signature Add your website to your email signature. Every email is free advertising.

Create QR code for website Use qr-code-generator.com (free). Link to your website.

Add website to business cards Order new cards if needed with your website prominently displayed.

Add QR code to shop window/vehicle Print QR code and display it where customers can scan.

Add website to flyers/brochures Any printed materials should include your website URL.

Add website to receipts/invoices Every transaction is a reminder of your online presence.

📝 Ongoing Content

Post on social media 3x per week Mix of: behind-the-scenes, customer testimonials, tips, promotions. Always link back to website.

Post on WhatsApp Status weekly Remind your contacts about your website regularly.

Respond to all Google reviews Thank positive reviewers, address negative reviews professionally.

Create Google Business posts weekly Share updates, offers, events directly on your GBP listing.

Ask for reviews after every good interaction Make this a habit. Reviews compound over time.

📊 Track & Improve

Check website analytics weekly How many visitors? Where are they coming from? Which pages are popular?

Check Google Business Profile insights How many people viewed your listing? Called? Requested directions?

Search for your business on Google monthly Are you showing up? Where do you rank? Monitor your progress.

Ask new customers "How did you find us?" This tells you what marketing is actually working.

✅ Progress Check

How many items have you completed? Aim to finish all items in "Google Presence" and "Social Media Updates" within your first week. The rest can be done over the first month.

Need Help Marketing Your Website?

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Leroy Alexander

Founder of Ezy Web Pro. 14+ years building websites and digital solutions for Caribbean businesses. Based in Mandeville, Jamaica.

✅ Website Marketing Checklist for Jamaica Businesses

📍 Google Presence (Priority #1)

📱 Social Media Updates

📣 Announce to Your Network

📂 Directory Listings

🖨️ Offline Marketing

📝 Ongoing Content

📊 Track & Improve

✅ Progress Check

Need Help Marketing Your Website?

Leroy Alexander

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