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📅 March 31, 2026 • ⏱️ 11 min read • 📂 Tour Operators

# Dunn's River Falls Tour Guide 2026: The Operator's Complete Handbook

Everything you need to run profitable Dunn's River excursions. Pricing, logistics, and packages that sell.

Dunn's River Falls is Jamaica's most-visited attraction—over 1 million visitors per year. If you're a tour operator on the north coast, Dunn's River tours should be a core part of your offerings.

This guide covers everything operators need to know: current pricing, logistics, sample itineraries, and how to package tours that outsell the competition.

## Quick Facts: Dunn's River Falls 2026

### 📍 Essential Information

- Location: Ocho Rios, St. Ann (A3 highway, 2km west of town center)
- Hours: 8:30 AM – 4:00 PM daily
- Climb duration: 45-60 minutes up the 180m (600 ft) waterfall
- Difficulty: Moderate (guides assist, but requires fitness)
- Best time: Mornings (8:30-10:00 AM) to avoid cruise ship crowds

## Current Admission Prices (2026)

$25 USD
Adults (International)
$17 USD
Children 4-12 (International)
$10 USD
Adults (Jamaican/CARICOM)
Free
Children under 4

Note: Prices are subject to change. The waterfall guides are separate (tips expected, $10-20 USD typical). Locker rental is $10 USD. Water shoes can be rented or purchased on-site.

## Sample Dunn's River Tour Itinerary

Here's a proven half-day package from Montego Bay:

#### 7:30 AM – Hotel Pickup

Pick up guests from Montego Bay hotels. Scenic drive along A1 coast road.

#### 9:00 AM – Arrive at Dunn's River

Beat the cruise ship crowds. Guide assists with lockers, water shoes.

#### 9:30 AM – Waterfall Climb

Join the human chain to climb the falls. Photo opportunities throughout.

#### 10:30 AM – Beach Time

Relax at the beach area. Optional swimming, shopping, refreshments.

#### 11:30 AM – Lunch Stop

Authentic Jamaican lunch at Scotchie's or Miss T's Kitchen in Ocho Rios.

#### 1:00 PM – Return Drive

Scenic return to Montego Bay hotels.

#### 2:30 PM – Hotel Drop-off

Return guests to hotels. End of tour.

## Pricing Your Dunn's River Tour

Here's how successful operators price half-day Dunn's River tours:

#### 💰 Typical Pricing Structure

- From Montego Bay: $95-120 USD per adult
- From Ocho Rios: $65-85 USD per adult
- From Negril: $130-160 USD per adult (longer drive)
- Children (4-12): 50-70% of adult price

### What to Include in Your Price

- ✓ Round-trip transportation with AC
- ✓ Dunn's River admission
- ✓ Licensed tour guide
- ✓ Bottled water
- ✓ Lunch (for half-day or full-day tours)
- ✓ Hotel pickup and drop-off

### Optional Add-Ons (Extra Revenue)

- Water shoes rental: $10
- Professional photos: $20-30
- Combo: Dunn's River + Mystic Mountain: +$60-80
- Combo: Dunn's River + Dolphin Cove: +$70-100
- Private tour upgrade: +50-100%

## Logistics for Tour Operators

### Transportation

- From Montego Bay: 1.5 hours each way via A1
- From Ocho Rios hotels: 10-15 minutes
- From Negril: 2.5-3 hours each way
- Parking: Available at the falls (free for licensed tour vehicles)

### Booking & Logistics

- Group bookings can be made in advance through the park office
- Walk-up admission is available but expect queues during peak times
- Cruise ship days (check schedule) are busiest—consider alternative timing
- Rainy season (May-November) may affect water levels and climb difficulty

### What Guests Should Bring

Include this in your pre-arrival communications:

- Swimsuit (worn under clothes)
- Water shoes or old sneakers (can rent on-site)
- Change of clothes
- Waterproof camera or phone case
- Cash for tips, souvenirs
- Sunscreen (reef-safe preferred)

## Combining Dunn's River with Other Attractions

Increase your average booking value with combo tours:

### 🎯 Popular Combo Packages

- Dunn's River + Mystic Mountain — Bobsled, zipline, chairlift. Full-day tour, $180-220 per person.
- Dunn's River + Dolphin Cove — Swim with dolphins, shark encounter. Full-day, $200-250 per person.
- Dunn's River + Blue Hole — Two waterfalls, one day. $120-150 per person.
- Dunn's River + Fern Gully + Ocho Rios Shopping — Cultural combo. $100-130 per person.

## Marketing Your Dunn's River Tours

### Keywords That Convert

Use these in your website and Google Ads:

- "Dunn's River Falls tour from Montego Bay"
- "Dunn's River Falls private tour"
- "Dunn's River Falls excursion Jamaica"
- "Best Dunn's River tour"
- "Dunn's River Falls with lunch"

### Differentiators That Sell

- Small groups — "Max 12 guests for personal attention"
- Early arrival — "Beat the cruise ship crowds"
- Local lunch included — "Authentic jerk at Scotchie's"
- Free photos — Include waterproof camera in price
- Certified guides — Highlight TPDCo certification

### ✈️ Sell More Dunn's River Tours Online

Ezy Travels Pro lets guests book and pay online. Automatic confirmations, calendar management, and WhatsApp notifications included.

See Ezy Travels Pro →

## More Resources

- 5 Tour Website Mistakes Killing Your Bookings
- Best Tour Booking Software for Jamaica 2026
- How to Start an Airport Transfer Business
- Tour Website Design Services