Owners ask "should I do SEO or ads?" The honest answer is "neither yet" more often than agencies like to say. Here is the order and why.
1. CRO first
Fix the page so the visitors you already have become customers. Costs a free check and a Site Care month. Everything after this is multiplied by it.
2. Google Business Profile
The box on the right when someone Googles you. Hours, photos, services, reviews, posts. It is free to fix and the most-seen thing about your business. Managed for you at J$10,000 a month if you will not do it.
3. SEO
Pages that answer what people in Jamaica actually search — "car rental Montego Bay airport", "braids Mandeville price" — with the fixes from step one built in. Slow to start, compounding after. J$25,000 a month, no rankings promised, the work and the numbers reported.
4. Ads
Now paid traffic lands on a page that converts and a profile that proves you. J$25,000 a month management plus a budget from J$20,000. Done earlier, the same money buys clicks that leave.
How to know you are ready for the next step
- CRO → GBP: the five fixes are on the page and taps are counted.
- GBP → SEO: the profile is complete and reviews are coming in.
- SEO → ads: the site converts above 5% and you can handle more enquiries.
- Score the 20-point checklist. Under 15 = step one.
- Google your business. Wrong hours or old photos = step two.
- Only after both: pick SEO or ads based on whether you need customers this month (ads) or every month (SEO).
Not sure which step you're on? Book a growth call — fifteen minutes with Lee, no pressure, no obligation. You leave with the step, the first fix and the price.
Frequently asked
Can I do ads and CRO at the same time?
Yes, if the ads land on a page that already has the five fixes. Otherwise fix first — it is a week.
Is SEO worth it for a small business?
For anything people search for by place and service, yes — once the page converts.
What about social media?
Runs alongside all of it; every post should land on a page that passes step one.