Repeat customers are the cheapest customers, and you cannot reach them if you only have followers. A list is the asset Instagram never gives you.
Email or WhatsApp?
Email scales and costs almost nothing; WhatsApp broadcasts get opened but need consent and cap at 256 per list on the app. Many businesses run both.
The offer
"10% off your first order", "Early access to Saturday specials", "The buyer's checklist". Specific, not "subscribe to our newsletter".
Collecting
A sign-up on the site (Ezy Forms / Ezy Cart do this), a QR at the counter, a line on receipts.
The welcome sequence
Three messages over a week: the offer, your story, what to buy first. Automated once, sent forever (Ezy Automations).
What to send monthly
- One offer with a deadline
- One useful thing (a tip, a how-to)
- One proof (a review, a before/after)
- Newsletter setup and welcome sequence — from J$6,000
- Sign-up on your site — included in every plan
- Store with abandoned-cart and win-back automations — Ezy Cart
Frequently asked
Which tool?
Brevo or Mailchimp for email; WhatsApp Business broadcast lists for small lists.
How often should I send?
Monthly minimum; weekly if you have offers.
Do I need consent?
Yes — a tick box or an explicit opt-in message.