A restaurant's website has one job at 11:30am: let a hungry person order without calling. Everything else is decoration.
Site
- Menu as a page with prices, not a photo or a PDF.
- Order and pay or pay-on-pickup; a pickup time they choose.
- Today's special on the homepage, changed daily.
- One-tap WhatsApp pre-typed with "I want to order".
"Restaurant" or "Caribbean restaurant" category, hours right, menu link, the special as a post before 11am every day, photos of real plates.
Catalogue with the menu; quick replies for the special, delivery areas, pickup times. Label delivery regulars.
Reviews
A line on the receipt and the bag: "Loved it? 30 seconds here" with the link. Reply to every review, especially the bad ones.
- Type the menu onto the page with prices.
- Post the special on Google before 11.
- Print the review link on the next batch of receipts.
Not sure which step you're on? Book a growth call — fifteen minutes with Lee, no pressure, no obligation. You leave with the step, the first fix and the price.
Frequently asked
Should I use a delivery app?
For reach, maybe; for margin, no. Your own ordering keeps the commission and the customer.
What about a QR menu?
Fine for tables; the website page is the same menu, and Google can read it.
How do I handle lunch rush orders?
Pickup times in 15-minute slots on the ordering page; the kitchen sees the queue.