Jewelry sells on photos and trust — and dies on "DM for price". Here is the sequence that works.
1. Price it
Import cost + duty + shipping, times 2.5 to 3, rounded to J$X,499 or J$X,999. Show the price. "DM for price" loses the impulse buyer.
2. Photograph it
Daylight by a window, a white card behind, phone in portrait, three angles plus one on a wrist or ear. Edit brightness only.
3. Take payment without chasing
Bank transfer with a receipt-upload link, or card. Confirm within the hour.
4. Deliver with proof
Knutsford island-wide; photograph the receipt; the customer gets it on WhatsApp.
5. Get found
One product page per piece, titled the way people search, with the price in the text.
6. Where to sell
Instagram brings the look; EzyCart JM brings free reach with a Google page per product; your own store brings the repeat order and the email list.
- List free on EzyCart JM, no website needed — ezycartjm.com/sell/
- Your own store with the phone app, receipts inbox and card payments — J$35,000 + J$9,500/mo
- Store + featured placement on EzyCart JM — Sell Everywhere, J$49,500 + J$12,500/mo
Frequently asked
What margin should jewelry carry?
2.5–3× landed cost for imported pieces; higher for handmade.
Do I need a website to start?
No — list free on EzyCart JM first.
Can customers pay by card?
Yes with your own store; free listings take bank transfer with receipt upload and cash.