💰 How to Price a Digital Product in Jamaica

Nobody pays for pages. They pay for the interview, the approved loan, the saved Saturday. Anchor your price to the result.

Jamaican price bands that work

Impulse J$1,000–2,500 — templates, checklists, single printables. Considered J$3,000–6,000 — guides, contract packs, planners. Premium J$8,000–15,000 — mini-courses and complete systems. Under J$1,000 the fees eat you; over J$15,000 you are selling a service.

JMD or USD?

Jamaican buyer → JMD (J$2,500 feels honest; US$16 feels foreign). Diaspora or international buyer (presets, English courses) → USD at US$9, US$19, US$47.

The ladder

Three versions of everything: Basic (the PDF), Pro (editable + bonus), Bundle (everything). Most buyers take the middle; the bundle makes the middle look reasonable and lets your best customers pay you more.

Free course: The Digital Products Playbook — all eight lessons, no sign-up. Ready to sell? Ezy Cart delivers digital products automatically — J$35,000 build + J$9,500/mo Store plan. WhatsApp Lee.