Marketing advice written for the US assumes a budget. This is the version for a Trinidad & Tobago business with a phone, a few hours a week and a few hundred dollars at most.
1. Google Business Profile (free)
Map results come first for "near me" and "Port of Spain" searches. The step-by-step.
2. Consistent listings (free)
Same name, same number, same area on Google, Facebook, Instagram and the Trinidad & Tobago Business Directory. Google trusts consistency; customers trust finding you in more than one place.
3. WhatsApp Business (free)
Catalogue with prices, greeting and away messages, quick replies for your ten most-asked questions, a wa.me link everywhere. The setup guide.
4. One page that converts (US$229)
Not a ten-page site — one fast page: what you do, where, prices or starting prices, proof, and a WhatsApp button. Every other channel sends people here. What we build for Trinidad & Tobago.
5. Reviews, weekly (free)
Ask at the moment of delight, with the link, same day. Reply to all of them. This is the compounding asset most Trinidad & Tobago businesses never build.
6. Ads, last and small
Facebook and Instagram ads work in Trinidad & Tobago when they send people to a page that converts and a WhatsApp that answers. Start at US$5/day for two weeks, measure messages not likes, and stop what does not pay.
- Steps 1, 2, 3 and 5: US$0 and about six hours.
- Step 4: US$229 once, US$59/month.
- Step 6: whatever you can afford to lose while learning — US$150 for the first test is typical.
Not sure which step you're on? Book a growth call — fifteen minutes with Lee, no pressure, no obligation. You leave with the step, the first fix and the price.
Frequently asked
Should I hire a social media manager first?
Not before steps 1–5 exist. Posts without a profile, a page and a WhatsApp that answers send people nowhere.
Does SEO work for a small Trinidad & Tobago business?
Local SEO (the profile, listings, reviews, one good page) works within months. Content SEO is a longer game; start it when the basics are done.
What should I measure?
WhatsApp messages and calls per week. Nothing else matters at this stage.
Can you do this for me?
Yes — setup of the profile, listing and page is a package; ask on WhatsApp for the Trinidad & Tobago price.