What maintenance actually is (and what rot looks like)
A website is not a purchase; it is a vehicle - and vehicles need servicing. Website maintenance covers the unglamorous work that keeps a site earning: security updates before hackers find the holes, backups before you need them, speed tuning as content grows, broken-link and form checks, SSL renewals, and small content changes (prices, photos, staff) done promptly instead of "when the web guy answers". Skip it and sites rot quietly - slower each month, sliding down Google, until one day the contact form has been broken for six weeks and nobody knew.
DIY vs a care plan - the honest comparison
Two honest options. Do it yourself if you have the time and a checklist: monthly updates, weekly backups, a quarterly speed test on a real phone (free checker here), and testing every form. Or put it on a plan: our Hosting & Care runs from J$4,500/month - hosting on our own hardened servers, backups, security, monitoring and small monthly changes included - with Software Care from J$8,500/month for booking systems and custom software. Smart websites need dramatically less babysitting than typical page-builder sites (fewer moving parts to break - see why they are harder to hack), which is exactly why we can include care so affordably.
The math that settles it
The math that settles it: one hack cleanup, one lost week of a broken booking form, or one Google penalty from a slow site each cost multiples of a year of care. Maintenance is not an expense on top of your website - it is what keeps the website an asset instead of a liability. See what your setup needs in the price calculator, or start with the Smart Audit and we will tell you honestly what your current site is missing.