Visitors give a homepage five seconds. These seven lines, in this order, are what makes them stay and tap WhatsApp.
Line 1 — Headline
Before: "Welcome to our website." After: "Dental care in Mandeville — same-week appointments, prices on the page."
Line 2 — Proof
"⭐ 5.0 on Google · 1,200 patients · since 2016".
Line 3 — Offer
"Free consultation this month" beats "contact us".
Line 4 — Price anchor
"Cleanings from J$6,500". Removes the fear and the tyre-kickers.
Line 5 — Contact
WhatsApp and call buttons, visible without scrolling, on mobile first.
Line 6 — Three benefits
Outcomes, not features: "In and out in 45 minutes", not "state-of-the-art equipment".
Line 7 — Reviews
Three real ones with names.
What to cut
Sliders, "welcome", mission statements, stock photos of strangers.
- Homepage copy rewrite — from J$5,000
- Website edited by you, in place — included in every plan
- New homepage on a mobile-first template — J$35,000
Frequently asked
How long should a homepage be?
Short above the fold, as long as needed below — proof and answers.
Should the price be on the homepage?
A starting price, yes.
Do I need a slider?
No — one image and one message convert better.