📚 The Digital Products Playbook · Lesson 1 of 8 · free
Digital products that people in Jamaica and the Caribbean actually pay for — and the three traps that waste your first month.
A digital product sells when it saves someone time, money, or embarrassment. Not when it's clever. A J$1,500 CV template that gets someone the interview beats a J$5,000 ebook about 'mindset' every single day.
Templates (CVs, invoices, price lists, flyers, contracts, social captions — done in Canva or Word) · Guides with a result (how to register a business in Jamaica, how to get a US visa interview ready, how to start a car wash) · Planners and trackers (budgeting in JMD, small-business bookkeeping, meal prep, exam revision) · Presets and design assets (Lightroom presets for Caribbean skin tones and light, logo kits) · Short courses (WhatsApp Business setup, TikTok for shops, Excel for church treasurers) · Printables (church programmes, school certificates, party favours — Little Hummingbird JA runs a whole business on these).
① The general product — 'A guide to success' has no buyer; 'How to price catering for Jamaican weddings' has a queue. ② The huge product — you spend three months on a 200-page ebook nobody finishes; a 12-page template pack made in a weekend sells first and funds the next one. ③ The product you can't deliver — selling through WhatsApp screenshots and emailing files by hand caps you at the number of hours you're awake. Lesson 5 fixes that permanently.
Write down the five questions people already ask you for free. Each one is a product. Pick the one you could finish this weekend.
Ezy Cart delivers your digital products automatically — card and bank-transfer checkout, no per-sale commission, JMD or USD, on your own domain. J$35,000 build + J$9,500/mo Store plan, software included.
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Free tier: already have a site? See Ezy Cart → · Examples: our own digital store