📸 Lesson 4: Price It, Package It, Photograph It

A price that holds

Your floor is from Lesson 1. Set the price above it and keep it there. Discounts come as bundles ("buy three, save J$500") or occasional sales, never as the answer to "what is your best price?". A price that moves when someone pushes trains every customer to push.

Packaging is part of the product

The bag, box or wrap is what the customer sees first and shows on their status. It does not have to be expensive; it has to be clean, consistent and carry your name and WhatsApp number. Food: sealed, labelled, the same every time. Made-to-order: the care instructions in the box.

Photos that sell

Phone photos in daylight, plain background, the product filling the frame, one photo in use (on a person, on a table, in a hand). Shoot every product the same way so your page looks like a shop, not a yard sale. Five photos per product; the first one is the one that sells.

Homework

Every product priced, packed and photographed the same way by the end of the week.

✅ Do this now — step by step

1. Write the price list with floors beside it (the floor is private).
2. Choose one packaging style and buy it in bulk once.
3. Shoot all products in one session: daylight, same background, five angles.
4. Put the price in the caption of every photo — "DM for price" loses half the buyers.

⚠️ Mistakes to avoid

• Negotiating in DMs until the margin is gone.
• Different packaging on every order because you buy it as you go.
• Dark photos on a bedspread next to a competitor's clean white ones.

🇯🇲 How it plays out in Jamaica