The Starter Checklist. Ten things, in order.

1. 1
   Pick a name you can get the domain for

   Search the .com before you print anything. If the .com is taken, pick a different name — not a weird spelling. Cost: a domain is about J$3,000 a year.

2. 2
   One WhatsApp Business number

   Separate from your personal line. Set the business name, hours, a catalogue and an away message. Free.

3. 3
   Google Business Profile

   Free. This is the box people see when they search "near me". Right category, real photos, right hours. Ask your first three customers for a review.

4. 4
   A way to get paid that isn't cash only

   Bank transfer with a proof-of-payment rule, Lynk, and — when you're ready — card payments. Write the rule down: no payment, no booking.

5. 5
   Your prices, written down

   Most lost sales in Jamaica are "how much?" never answered. A price list you can send in one message.

6. 6
   Register the business

   Companies Office of Jamaica, then TRN and NIS. You'll need it for a bank account and for card payments.

7. 7
   A free listing in the Jamaica Business Directory

   Reviewed by a person, live in about a day, found on Google. Free. List your business →

8. 8
   Ten photos of the real thing

   Your product, your space, your hands at work — phone camera, daylight. These go on Google, WhatsApp and the website later.

9. 9
   One page on the internet that is yours

   When you have customers asking questions, a one-page site with your prices, WhatsApp button and map stops the repeat questions. From J$35,000 to build, then J$4,500 a month — but not before steps 1–8.

10. 10
    A number you check every Friday

    Enquiries, bookings or orders — one number, written down weekly. If it's not moving, something above is missing.

Got customers already?

Then you're past this list. Fifteen minutes with Lee: what to set up next and what it costs. No pressure.