STEP 2 · WEBSITE, BUT NO CUSTOMERS
They do different jobs, and the second makes the first work harder.
What a Google Business Profile does
Puts you in Maps and the map pack, shows hours, photos, reviews and a call button. It is the single most important free thing a local business can do. It cannot sell for you after hours, hold prices for twenty products, or take a deposit.
What a directory listing does
Three things. A citation: Google cross-checks your name, address and phone across the web; a consistent listing on a real site is a vote of confidence. A link: a page that already ranks pointing at your site. Category rankings you borrow: a directory page for "car rentals in Jamaica" can rank where your three-week-old site cannot, and send the click to you.
What neither does
Answer the customer at 2AM, show your prices, take the booking or the payment. That is Step 3 — a website with the system behind it, J$9,500 a month on an Ezy plan.
The order
- Claim and complete the Business Profile (30 minutes).
- List free on the Jamaica Business Directory with the same name, address and phone, exactly (2 minutes).
- Ask the next five happy customers for a review.
- Put prices and WhatsApp on your site — or get the site.
- Business Profile managed every week — J$10,000/mo
- Free directory listing — J$0, live within a day
- Turnkey website with prices and WhatsApp — J$35,000
Not sure which step you're on? Book a growth call — fifteen minutes with Lee, no pressure, no obligation. You leave with the step, the first fix and the price.
Frequently asked
Do paid directories like Yello still matter in Jamaica?
Less each year; most buyers search Google. A listing there does no harm, but a Business Profile and a few real, consistent citations do more.
Can a directory listing hurt me?
Only if the name, address or phone differs from your Profile — inconsistency confuses Google. Copy them exactly.
Is the Ezy directory listing really free?
Yes, no card and no expiry. Paid plans add a dofollow link and placement.