Boosted posts buy likes. Campaigns buy customers. If your ads spend money and the phone stays quiet, it is almost always one of these seven.
Quick answer: Stop boosting. Build a campaign in Ads Manager with the Messages objective (click-to-WhatsApp), install the Meta Pixel on your site, send traffic only to a fast mobile page or straight to WhatsApp, test three creatives, target by parish and interest, and reply within minutes. Budget J$1,000/day for two weeks before judging.
1. Boosting instead of campaigns
2. No pixel
Without it Meta cannot learn who converts or retarget visitors.
3. Sending people to a slow site
If the landing page takes 8 seconds on a phone, the click is wasted. Test it.
4. Wrong objective
In Jamaica the conversation is the conversion: Messages → WhatsApp.
5. Targeting everyone in Jamaica
Parish + interest + age; exclude your existing customers for acquisition ads.
6. One creative
Three variations, let Meta find the winner, replace the loser weekly.
7. No follow-up
A WhatsApp message answered two hours later is a lost sale; automate the first reply.
Get it done
- Meta Pixel + conversion setup — from J$12,000
- Managed campaigns monthly — from J$12,000/mo
- Fast landing page — from J$35,000
🛟 About to give up on the business? Ezy Rescue: we audit it, fix it and run the organic marketing for J$0 up front — we're paid only from the tracked sales we generate, until you graduate to a normal plan. Five slots at a time. See if you qualify →
Frequently asked
How much should I spend on Facebook ads in Jamaica?
J$1,000–3,000 a day is enough to learn; scale what converts.
Are boosted posts ever worth it?
For reach on an announcement, maybe; not for customers.
WhatsApp or website?
WhatsApp for enquiries; website for stores and bookings.