Not either/or — in order. Most sellers do this backwards: build a store first, then wonder where the traffic is.
Quick answer: Start with Instagram + a free EzyCart JM listing the same week (zero cost, both traffic sources). When you have twenty repeat customers or you are answering the same order questions daily, add your own store (J$35,000 + J$9,500/mo) — and keep the marketplace listing, because it now sends buyers to you. Featured placement is the last step, when you are selling.
Instagram — discovery
Shows products to people who follow you. Free, fast, no search traffic, payment in DMs.
Marketplace — being found
Every product gets a Google page; strangers searching find you; payment via receipt upload. Free; small commission on marketplace orders only.
Your own store — keeping customers
Your domain, card payments, phone app, email list, no commission on your own sales. The tool for repeat business.
The order
- This week: Instagram + list free on EzyCart JM.
- At 20 repeat customers: your own Ezy Cart store, still listed on the marketplace.
- When selling steadily: Sell Everywhere (featured placement).
Start free this week
- Apply to list free on EzyCart JM — ezycartjm.com/sell/ (usually approved within a day)
- How it works, what sells, what it costs — EzyCart JM explained
- Ready for your own domain, card payments and the phone app? Ezy Cart, J$35,000 + J$9,500/mo
Frequently asked
Do I need all three?
Eventually. Start with the two free ones.
Will a marketplace steal my customers?
On EzyCart JM the buyer pays you directly and can click through to your own site — it sends you customers.
What does a store cost?
J$35,000 to build, then J$9,500 a month with hosting, support and the software included.