STEP 2 · WEBSITE, BUT NO CUSTOMERS
"Shelly's Glo", "Shelly Glo Skincare", "ShellyGlo JA" — to Google those are three businesses, and none of them is trusted.
Why it matters
Google decides whether to trust a local business partly by checking how many independent places agree on who it is. Every matching citation is a vote. Every mismatched one is noise — and noise loses to a competitor whose details line up.
The 20-minute audit
- Write your canonical name, address (with parish) and phone (one format: 876-xxx-xxxx) on a card.
- Google Business Profile — edit to match.
- Website footer and contact page — match; add the same details in text, not an image.
- Facebook About, Instagram bio, WhatsApp Business profile — match.
- Directory listings — match; delete duplicates.
Common Jamaican mistakes
- Two phone numbers across profiles (Digicel on one, Flow on another) — pick one as primary.
- "Ltd" on the Profile, no "Ltd" on the site.
- Address as a landmark on one and a street on another.
- Old number from a closed line still on an old directory.
- Profile, site and listings aligned for you — part of GBP management, J$10,000/mo
- Free directory listing with the correct details — J$0
- Local SEO basics for your website — the guide
Not sure which step you're on? Book a growth call — fifteen minutes with Lee, no pressure, no obligation. You leave with the step, the first fix and the price.
Frequently asked
Does the WhatsApp number have to be the business phone?
It can be a second number, but list the same primary number everywhere and add WhatsApp as an extra, consistently.
What if I moved?
Update the Profile first, then every listing the same week; leave no old address live.
Do I need a street address?
Service-area businesses can hide the address on the Profile, but the name and phone still have to match everywhere.