You cannot fix what you don't count — and you cannot run a business on vibes and WhatsApp notifications. One number, every Friday, is enough to change the direction of a small business inside a quarter.
Why one number
Dashboards are for people whose job is dashboards. An owner needs a single figure that says whether this week was better than last week, and a single decision that follows from it. More than that and you check nothing.
The number, by step
- Step 1 — no website yet: enquiries. How many strangers found a way to ask?
- Step 2 — website, no customers: enquiries from Google specifically (Search Console and the profile will tell you).
- Step 3 — customers, no system: deposits or paid orders. Not messages — money.
- Step 4 — growing: cost per enquiry if you run ads; otherwise hours you did not spend on the phone.
The Monday rule
The number went down? Change one thing: the price on the page, the ad, the reply time, the review ask. The number went up? Change nothing for a week and find out why. One change at a time is the only way to know what worked.
Where the number comes from
WhatsApp Business labels (New lead · Quoted · Paid), the booking or store engine's dashboard, Google Business Profile insights, and Ezy Analytics if you want visits, sources and bookings in plain English on your own site.
- Ezy Analytics — visits, sources, bookings and calls, weekly email — J$15,000 + J$2,500/mo
- Every Ezy plan includes a monthly plain-English report
- Not sure which number is yours? Book a growth call — we tell you in fifteen minutes
Not sure which step you're on? Book a growth call — fifteen minutes with Lee, no pressure, no obligation. You leave with the step, the first fix and the price.
Frequently asked
What if I have two numbers I care about?
Pick the one closest to money. The other one improves when that one does.
Should I track followers or likes?
No. Conversations, deposits and orders. Likes do not pay rent.
How long before the Friday number moves?
Two to four weeks for reply time and price changes; months for SEO. Keep the sheet anyway — it is the only honest record you will have.