Organic marketing fails from inconsistency, not ignorance. Here is the checklist; put it on the wall.
Quick answer: Weekly (90 minutes): 1 GBP post · 3 review requests · reply to every review · 1 Instagram post with a price · check WhatsApp reply time. Monthly (half a day): 1 blog post answering a customer question · update products/prices on the site and EzyCart JM · one email/WhatsApp offer to your list · look at the numbers: calls, WhatsApp chats, orders. Quarterly: photos refreshed, FAQ updated, one testimonial video.
Weekly
- ☐ One Google Business Profile post
- ☐ Ask three customers for a review; reply to every review
- ☐ One post with a price and a WhatsApp link
- ☐ Check: every lead answered within the hour?
Monthly
- ☐ One article answering a real question ("how much…", "do you deliver to…")
- ☐ Products and prices current on the site and the marketplace
- ☐ One offer to the email/WhatsApp list
- ☐ Numbers: calls, chats, orders, reviews
Quarterly
- ☐ New photos
- ☐ FAQ updated from real questions
- ☐ One customer video
How you know it works
Reviews rising, map-pack position rising, WhatsApp chats per week rising, repeat orders rising. If they aren't after 90 days, something structural is wrong — that is when an audit or a rescue makes sense.
Two ways forward
- Fix it yourself with the guides on this site — start with website but no sales
- Or apply for Ezy Rescue: we audit, fix and run the organic marketing for J$0 up front, paid only from the tracked sales we generate — five slots at a time
📍 Free: list your business in the Jamaica Business Directory. Two minutes, live within 24 hours, with a link to your website or Instagram. List it free →
Frequently asked
How much time does organic marketing take?
About 90 minutes a week plus half a day a month.
Can I outsource it?
Yes — per task on Ezy Tasks, monthly with Ezy services, or on results with Ezy Rescue.
When do I add ads?
After the checklist runs for 90 days and the leaks are fixed.