Why Every Jamaican School Needs a Website — What Parents Now Expect

Parents choose schools the way they choose everything now: they Google first. And when your school doesn't appear — or appears as an empty listing with a wrong phone number — that first impression is made without you. A school website isn't a luxury anymore; it's the front gate. Here's what it needs to include, and how Jamaican schools can get one built free this summer.

The six pages every school needs

Home with your motto, photos and highlights; About with history, leadership and values; Academics — programmes, subjects, achievements; Admissions — requirements, forms, deadlines and fees, the page parents hunt for hardest; News & Notices — term dates, PTA meetings, closures (no more 'nobody told us'); and Contact with Google Maps, office hours and a WhatsApp line. That's the whole parent journey, answered before they ever call the office.

What it saves your office staff

Count the calls your office answers per week that are the same five questions: when is registration, what are the requirements, what time does school close, is there school tomorrow, where are you located. A website answers them 24/7 — including for parents working shifts who can't call during office hours. Notices published once reach everyone, including the diaspora grandparents helping with school fees.

Alumni: your sleeping superpower

Every Jamaican school has graduates abroad who'd give back if giving were easy — we've seen it firsthand building the Point Hill Primary Alumni Association site. A school website with a proper story and contact point is how alumni associations form, fundraisers launch, and that computer lab finally gets built.

How the Summer Give-Back works

Ezy Web Pro is donating full website development — worth J$150,000+ — to schools across Jamaica: basic, primary, prep, secondary. The school covers only running costs (~J$25K/year: hosting, domain, SSL and official school email like office@yourschool.edu.jm). Apply in minutes, send content from our checklist, live in about 2 weeks. Apply for your school here →

Related: the Summer Give-Back · church websites · charity & nonprofit websites

Leroy Alexander is the founder of Ezy Web Pro, Mandeville, Jamaica — US$275K+ earned online over 14 years (verifiable), now running the freelance platform that pays Jamaicans every Friday.