"If I show my price, people will go to the cheaper one." The people who shop on price alone were going there anyway. Everybody else wants to know if you are in their range before they type a message — and if you will not tell them, the next tab will.
What hiding prices actually does
- The buyer assumes the worst and leaves.
- You answer "how much?" forty times a week in WhatsApp.
- Google and AI answers have nothing to repeat when someone asks "how much does X cost in Jamaica".
- Your competitor with "from J$8,000" gets the message.
Three honest ways to show it
- Starting price: "Braids from J$6,500" — the minimum, truthfully.
- Packages: three named options at three prices; most people pick the middle.
- A typical project: for custom work, "A three-bedroom repaint is usually J$120,000–150,000; the exact quote comes after we see it."
What we did on our own site
Every Ezy service has a published price: builds from J$35,000, plans from J$4,500 a month, social media from J$25,000. It costs us the people who wanted "cheap"; it brings the people who had a budget and wanted to stop guessing.
- Write the starting price on your busiest service page.
- Add one line on what changes the price.
- Count the "how much?" messages before and after.
Not sure which step you're on? Book a growth call — fifteen minutes with Lee, no pressure, no obligation. You leave with the step, the first fix and the price.
Frequently asked
What if my prices change often?
Write "from" and a date. Updating a number is a two-minute job; losing the customer is permanent.
My competitors do not show prices.
That is why showing yours works.
Does this apply to professional services?
Yes — "consultations from J$X" and package fees. Lawyers, accountants and clinics that show fees get the enquiry.