Quick answer: Twenty checks, four groups: Contact (one-tap WhatsApp on every page, pre-typed message, phone tappable, hours shown), Money (prices or starting prices, packages, deposit or payment on the site), Trust (Google reviews on the page, real photos, your face and name, address and parish), Speed and clarity (under three seconds on data, works on a phone, one next step per page, headline says what you do and where). Score it; fix the lowest group first.
Print this, open your site on your phone, and tick. Be honest — a half-tick is a no.
Contact (5)
- A WhatsApp button on every page, visible without scrolling on a phone.
- The WhatsApp link opens with a message already typed.
- The phone number is tappable (not an image, not plain text).
- Opening hours and "we reply within…" are stated.
- The contact form, if any, sends to a phone you actually check — or is removed.
Money (5)
- Prices or starting prices on the service pages.
- Packages or options laid out, not "varies".
- A deposit or payment can be taken on the site (for bookings and orders).
- What happens after they pay or book is written down.
- No PayPal-only or "contact for payment details" dead ends.
🔍 Want to know what your website is doing wrong — free? Send us the link. We look at it on a phone, on data, the way a customer does, and send you the three things that are costing you enquiries. Two business days, no obligation.
Get my free check →Trust (5)
- Three or more real Google reviews on the page, quoted exactly.
- Real photos of real work, products or premises — not stock.
- Your name and face somewhere.
- Address or parish and the areas you serve.
- The Google rating number shown, if it is good.
Speed and clarity (5)
- The page shows in under three seconds on mobile data.
- Text readable and buttons tappable on a phone without zooming.
- One next step per page, and it is the most obvious thing on the screen.
- The headline says what you do and where in the first line.
- Googling your business name shows the site on page one.
Scoring
- 18–20: fix the two and spend on traffic.
- 12–17: a Site Care month fixes this.
- Under 12: the free check will tell you whether it is fixes or a rebuild.
Not sure which step you're on? Book a growth call — fifteen minutes with Lee, no pressure, no obligation. You leave with the step, the first fix and the price.
Frequently asked
How long does it take to fix the whole list?
Most items are an hour each. A full pass is a week of evenings, or one Site Care month.
Which group matters most?
Contact. A site with no one-tap WhatsApp is losing the most, whatever else it has.
Does this apply to Wix or Shopify sites?
Yes — every item can be done on them, with the platform's own tools or a small edit.