"Social media management" can mean three posts a week or a full growth operation. Know which one you are buying before you pay for it.
Quick answer: Freelancer: J$15,000–35,000/mo for 8–12 designed posts, captions, scheduling and basic replies. Agency: J$60,000–150,000/mo with strategy, content shoots, ads management and reporting. Ad spend is always extra. If you cannot afford J$15,000/mo, do it yourself with a template pack and one hour a week.
What J$15,000–35,000/mo should include
- 8–12 posts designed on brand, captions and hashtags
- Scheduling and one weekly story set
- Replies to comments and DMs within business hours
- A one-page monthly report: reach, followers, enquiries
What J$60,000+ should include
- Strategy and content calendar tied to offers
- Photo/video content days
- Ads management (spend separate)
- Community management and reporting with next steps
Red flags
- No examples of accounts they run
- Promises of followers
- No mention of enquiries or sales in reporting
Do it yourself instead?
A template pack (J$5,000–8,000), a scheduling tool, and one hour on Sunday beats a bad manager. Hire when the hour is worth more than J$15,000.
Get it done
- Social media manager — from J$15,000/mo
- Template pack (10 posts) — from J$2,500
- Meta ads managed — from J$12,000/mo
Frequently asked
Does the price include ad spend?
No — spend is separate and paid to Meta.
How do I measure results?
Enquiries and sales attributed to social, not followers.
Freelancer or agency?
Freelancer until you spend J$50,000+/mo on ads or need content shoots.