We stopped calling it "marketing" because the word makes owners think of posters and ads. What actually grows a Jamaican business online is a loop, and once it turns it keeps turning.
1. Site
One job: turn the visitor into a WhatsApp message, a booking or an order. One-tap button, prices, proof, speed, one next step. Conversion rate optimization is this step.
2. Google
The profile box is seen more than your site. Category, hours, photos, services, the right number, and a steady flow of reviews. Free to fix; J$10,000 a month if we run it.
3. WhatsApp
Where Jamaicans buy. Catalogue, quick replies, a label for every contact, a weekly message. The list you own is the asset Instagram can never take away.
4. Reviews
After every happy job, the one-tap link and a two-line ask. Reviews go back onto the site (step 1) and into Google (step 2). This is the step that makes the loop a loop.
5. Repeat
A happy customer with your number buys again and sends a friend. Nothing to pay for; everything to keep.
Where it breaks
- Site with no button → step 1 broken; traffic leaks.
- Profile with old photos → step 2 never starts.
- Replies two days late → step 3 leaks the sale.
- No review habit → step 4 missing; the loop is a line.
- Score the 20-point checklist for step 1.
- Google yourself for step 2.
- Count unanswered WhatsApp messages for step 3.
- Count reviews this month for step 4.
Not sure which step you're on? Book a growth call — fifteen minutes with Lee, no pressure, no obligation. You leave with the step, the first fix and the price.
Frequently asked
Do I need all five?
The loop needs all five to turn, but you fix them in order — site, Google, WhatsApp, reviews.
Where do ads fit?
Ads pour more visitors into step 1. They are a tap, not a step.
Where does social media fit?
Every post is a door into step 1 or 3. It works when the door leads somewhere.