WhatsApp is where Jamaica buys. A properly set up Business account answers faster, looks professional and turns chats into orders without you typing the same thing forty times a day.
1. The profile
Business name, category, hours, address, website, description with what you sell and where you deliver.
2. Catalog
Photos, prices, descriptions — customers can order from it. Keep it current or it hurts you.
3. Quick replies
"/price", "/delivery", "/hours", "/bank" — your ten most typed messages as shortcuts.
4. Greeting and away messages
Greeting for first contact; away message with hours and the website link for after hours.
5. Labels
New lead · Quoted · Paid · Delivered · Follow up.
6. Click-to-chat everywhere
Your wa.me link with a pre-filled message, on the website, Instagram bio, Facebook page and receipts.
7. Click-to-WhatsApp ads
The Meta campaign type that works in Jamaica — conversations, not likes.
8. When to use the API
Multiple staff answering, automated order updates, or a receptionist bot — that is when you move to the WhatsApp Business API through a provider.
- WhatsApp button and pre-filled links on your site — from J$3,500
- Catalog and quick replies written and loaded — from J$5,000
- Click-to-WhatsApp ads managed — from J$12,000/mo
- AI receptionist that answers 24/7 — from J$12,500/mo
Frequently asked
Is WhatsApp Business free?
The app is free; the API has per-conversation costs.
Can two people answer one number?
Up to five devices on the app; more needs the API.
Should I use my personal number?
No — a separate business number keeps hours and boundaries.