Ads on a store nobody trusts is the fastest way to lose J$50,000. Here is the order that keeps the money.
Quick answer: Months 1–3: organic only — product SEO, one post a month, reviews, WhatsApp on every page, list the products on EzyCart JM, start an email list with a first-order offer. Month 3: retarget site visitors on Meta at J$1,000/day. Month 4+: cold click-to-WhatsApp ads only for products that already sell organically, at J$1,000–3,000/day, judged on conversations and orders, not likes.
Phase 1 — Organic (months 1–3)
- SEO as in the previous post
- EzyCart JM listing for free reach and a second Google page per product
- WhatsApp click-to-chat everywhere
- Email list: first-order discount, monthly offer
- Reviews on every delivery
Phase 2 — Retargeting (month 3)
Pixel on the site; ads only to people who visited. Cheap, high-intent, the first ads that pay.
Phase 3 — Cold ads (month 4+)
Click-to-WhatsApp campaigns for the three products with reviews and margin. J$1,000–3,000/day. Kill anything without a conversation in three days.
What to measure
Orders, margin after ads, repeat rate, cost per conversation. Not followers.
Dropshipping from Jamaica — the 2026 series
- Does dropshipping still make sense from Jamaica? (2026 verdict)
- Dropshipping from Jamaica: the do's and don'ts
- The 2026 setup: eBay import, pricing rules, payments, delivery
- Pricing: margins, duties and the exchange rate
- SEO for a dropshipping store (the playbook that ranks this site)
- Marketing: organic first, then ads (this post)
- Choosing a niche (with the outdoor niche as the worked example)
- I paused dropshipping for three years. Here's what I'm doing differently
Set it up on Ezy Cart
- eBay import with your own pricing rules, re-price in one click when the rate moves — Ezy Cart, J$35,000 + J$9,500/mo
- Store built for importers and dropshippers — see the page
- Card checkout for local and US cards (Scotiabank, Fygaro), bank transfer with receipt upload, cash on delivery — how Scotiabank checkout works
Frequently asked
How much should I spend on ads?
Nothing for three months; then J$1,000/day retargeting; then J$1,000–3,000/day on proven products.
Should I be on EzyCart JM too?
Yes — free reach and a second Google page per product; marketplace orders are tagged in your store.
Email or WhatsApp list?
Both; email scales, WhatsApp converts.