📦 The Digital Products Playbook · Lesson 7 of 8 · free
The organic marketing routine for digital products in Jamaica: status updates, one video a day, a searchable product page, and the follow-up that doubles sales.
⏱ About 20 minutes · read it, then do the "Do this now" steps before the next lesson
Status three times a week: the product in use, a customer message (with permission), a tip from inside the product. Catalog it in WhatsApp Business with the buy link. Your existing contacts are your first hundred sales.
Show the product solving the problem in 20 seconds. TikTok and Reels reward volume; a 30-day run of daily clips outperforms one polished ad. Caption ends with one question and the link.
A product page with a real title ('CV Template Jamaica — Editable, Interview-Ready'), a description that says who it's for, and a few reviews — that page will bring buyers who never saw your video. Foreign templates rank today because nobody local has bothered.
Every buyer gets a message two weeks later: 'How did it go? What should I make next?' That message earns reviews, repeat sales and your next product idea. It's the highest-paying minute in this business.
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