💰 Price It Right (JMD, USD, and the Ladder)

Price the result, not the pages

Nobody pays for 12 pages. They pay for the interview, the approved loan, the saved Saturday. Anchor to that: a contract template that prevents one J$40,000 dispute is cheap at J$5,000.

Jamaican price bands that work

Impulse: J$1,000–2,500 (templates, checklists, single printables) · Considered: J$3,000–6,000 (guides, contract packs, planners) · Premium: J$8,000–15,000 (mini-courses, complete systems). Below J$1,000 the fees eat you; above J$15,000 you're selling a service, not a product.

JMD or USD?

If your buyer is in Jamaica, price in JMD — J$2,500 feels honest, US$16 feels foreign. If your buyer is the diaspora or international (presets, design assets, courses in English), price in USD — US$9, US$19, US$47. An Ezy Cart store can show both.

The ladder

Three versions of everything: Basic (the PDF), Pro (editable + bonus), Bundle (everything you make). Most people buy the middle. The bundle exists to make the middle look reasonable — and to give your best customers a way to pay you more.

✅ Do this now — step by step

1. Write the result your product delivers in money or time: 'saves 3 hours', 'gets the interview', 'prevents one J$40,000 dispute'.
2. Place it in a band: impulse (J$1,000–2,500), considered (J$3,000–6,000), premium (J$8,000–15,000). Don't price below J$1,000 — fees and support eat you.
3. Decide the currency by the buyer: Jamaicans → JMD; diaspora/international → USD ($9/$19/$47 are proven price points).
4. Build the ladder: Basic (PDF), Pro (editable + bonus), Bundle (everything). Price Pro at 1.6–2× Basic; Bundle at ~70% of the sum.
5. Test one price for two weeks. If more than 40% of visitors buy, raise it 25%. If under 5% buy, fix the page before touching the price.

⚠️ Mistakes to avoid

• Charging J$500 'to get started' — you'll attract refund-hunters and can't afford to support them.
• Pricing in USD for Jamaican buyers because it 'looks professional' — it looks foreign and costs you the sale.
• One product, one price: you leave money on the table from the buyers who wanted more and the ones who wanted less.

🇯🇲 How it plays out in Jamaica