💰 Price It Right (JMD, USD, and the Ladder)

Price the result, not the pages

Nobody pays for 12 pages. They pay for the interview, the approved loan, the saved Saturday. Anchor to that: a contract template that prevents one J$40,000 dispute is cheap at J$5,000.

Jamaican price bands that work

Impulse: J$1,000–2,500 (templates, checklists, single printables) · Considered: J$3,000–6,000 (guides, contract packs, planners) · Premium: J$8,000–15,000 (mini-courses, complete systems). Below J$1,000 the fees eat you; above J$15,000 you're selling a service, not a product.

JMD or USD?

If your buyer is in Jamaica, price in JMD — J$2,500 feels honest, US$16 feels foreign. If your buyer is the diaspora or international (presets, design assets, courses in English), price in USD — US$9, US$19, US$47. An Ezy Cart store can show both.

The ladder

Three versions of everything: Basic (the PDF), Pro (editable + bonus), Bundle (everything you make). Most people buy the middle. The bundle exists to make the middle look reasonable — and to give your best customers a way to pay you more.