📆 The Monthly Routine (Keep the Spot You Earned)

The routine

Weekly: 3 photos, 1 post, reply to reviews, ask 3 customers for reviews. Monthly: check Insights (calls, direction requests, searches — write the numbers down), update hours/offers, add one Q&A, check citations. Sixty minutes a month, forever.

Read the numbers

Google's Insights show how people found you (what they searched), what they did (called, visited the site, asked directions). If 'direction requests' climbs, your map ranking is working. If searches are for a service you don't list, add it.

When to hand it off

When the routine slips two months running, or you want the growth without the hour: Ezy's Google Business Profile management is J$10,000/mo — we run this exact routine and send you the numbers. Pair it with a smart website (from J$35,000 + plan) and you appear in the map box AND the list.

You now know more than most agencies

That's the point of this course. Use it, or hand it to us — either way, get found.

✅ Do this now — step by step

1. Block 60 minutes on the first Monday of every month: Insights check, hours/offers update, one Q&A, citation spot-check.
2. Write down four numbers each month: searches, calls, direction requests, website clicks. Trend beats totals.
3. Keep the weekly habit: 3 photos, 1 post, reply to reviews, ask 3 customers.
4. If a service shows up in searches you don't list, add it as a service with a price.
5. If the routine slips two months running, hand it off — the rankings you earned decay when the signals stop.

⚠️ Mistakes to avoid

• Checking Insights and doing nothing — the numbers are for deciding, not for admiring.
• Stopping when you reach the map box — competitors keep going and Google notices.
• Doing it 'when there's time' — there's never time; it's a calendar block or it doesn't exist.

🇯🇲 How it plays out in Jamaica