🗂 Directories, Mentions and the Caribbean Citation Map

Citations

A citation is your name, address and phone on another site. Each consistent one is a vote that you exist. Inconsistent ones (old phone, old address) are votes against.

Where to list in Jamaica

Google (done), Facebook page with matching details, Instagram bio with address, Yello / local directories, your parish chamber or association, industry directories (tourism boards, JHTA for hospitality), and the Ezy Web Pro business directory. Ten good ones beat a hundred spammy ones.

Mentions that move the needle

A blog post about you, a news mention, a supplier's 'where to buy' page, a client's testimonial page linking to you. One real link from a Jamaican site outranks fifty directory entries.

Homework

Audit five places you're listed for name/address/phone consistency, fix the mismatches, add two directories.

✅ Do this now — step by step

1. Write your NAP once — name, address, phone — exactly as it appears on Google, and paste it everywhere from now on.
2. Audit five places you're listed (Facebook, Instagram bio, Yello, chamber, any directory) and fix mismatches this week.
3. Add two quality directories relevant to your industry (tourism boards, JHTA, professional associations, the Ezy business directory).
4. Ask one supplier or one client for a link from their site ('where to buy' or 'our partners').
5. Skip the 200-directory blast — ten consistent, relevant listings beat a hundred spammy ones.

⚠️ Mistakes to avoid

• Old phone number still on Facebook — every mismatch is a vote against you.
• Paying for directory 'packages' that list you on 300 sites nobody visits — spam signals hurt.
• Chasing links from anywhere — one Jamaican site linking to you beats fifty foreign directories.

🇯🇲 How it plays out in Jamaica