🔍 Get Found on Google (Local Business) · Lesson 6 of 8 · free
What your website must say for Google to connect it to your listing and rank you in the blue links: title, town, services, structured data, speed.
⏱ About 20 minutes · read it, then do the "Do this now" steps before the next lesson
Your page title should say what you do and where: 'Hair Salon in Mandeville — Braids, Cuts & Colour | Name'. Put the town in the first paragraph. Most Jamaican sites say 'Welcome to our website' and rank for nothing.
A page for each thing people search — 'braids Mandeville', 'colour Mandeville' — beats one page listing everything. Each page: title, a few honest paragraphs, prices, photos, a WhatsApp button.
Under three seconds on a phone (test at pagespeed.web.dev). Structured data — the machine-readable layer that tells Google and AI assistants 'this is a business, here, with these hours and reviews'. Every Ezy site ships with it; on other builds ask for 'LocalBusiness schema'.
Website → Business Profile → website. Same name, address, phone everywhere (NAP consistency). Mismatches confuse Google and cost rankings.
We run this exact routine for Jamaican businesses: Google Business Profile management J$10,000/mo — photos, posts, reviews, Q&A, monthly numbers. Pair it with a smart website from J$35,000 + plan and appear in the map box and the list.