🔍 Get Found on Google (Local Business) · Lesson 3 of 8 · free

📸 Photos That Rank (Phone Camera, Daylight, Weekly)

Profiles with fresh photos get more calls. The simple phone-photo routine that makes your listing look alive.

⏱ About 20 minutes · read it, then do the "Do this now" steps before the next lesson

Why photos matter

Google measures engagement — people tap, swipe and stay longer on profiles with real photos. That engagement feeds prominence. A profile with three blurry photos from 2021 tells Google nobody's home.

What to shoot

Outside (so people recognise it from the road), inside, the team, the work (before/after, plates, cars, rooms), the product. Phone camera, daylight, near a window. No filters, no stock photos — Google can tell.

The routine

Three photos a week, every week. Set a reminder. It's the single easiest ranking task and almost nobody in Jamaica does it consistently.

Homework

Upload 10 photos today: 2 outside, 3 inside, 3 of the work, 2 of the team.

✅ Do this now — step by step

  1. Today: shoot 10 photos in daylight — 2 outside, 3 inside, 3 of the work, 2 of the team. Upload them all.
  2. Set a weekly phone reminder: 'Google photos — 3'. Same day each week.
  3. Name your photos before uploading where you can ('mandeville-barber-fade.jpg'), and add a caption line in posts.
  4. Ask happy customers to add a photo with their review — customer photos count more than yours.
  5. Once a quarter, check Insights: photo views vs competitors; if you're behind, double the weekly count for a month.

⚠️ Mistakes to avoid

🇯🇲 How it plays out in Jamaica

A Negril guesthouse uploaded 3 photos a week for 8 weeks — rooms, breakfast, the view, the owner. Direction requests on its profile doubled with no other change. Photos are the cheapest ranking work that exists.
← Lesson 2Lesson 4: The Review Engine →

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