🛍️ Open a Product Business in Jamaica: Shops, Food and Made-to-Order · Lesson 6 of 8 · free

📱 Lesson 6: The Selling Stack — WhatsApp, Instagram, the Directory, Then the Store

The order to build the places you sell: a WhatsApp catalogue with prices, one post a day of the product, a free directory listing, a one-page site, and the online store when the orders say so.

⏱ About 15 minutes · read it, then do the "Do this now" steps before the next lesson

WhatsApp Business first

Switch to WhatsApp Business on the same number. Build the catalogue with every product, price and photo. Greeting message, away message, quick replies for delivery, payment and hours. Labels for New, Paid, Packed, Delivered. This is the till for most Jamaican shops, and it is free.

One post a day, of the product

Instagram and TikTok are where people discover you, not where they pay. Post the product in use, a customer's status, a packing video, the drop date. Price in the caption. Link in bio to the WhatsApp catalogue or your page.

The free listing and the one page

List the shop free in the Jamaica Business Directory, so a Google search for your type of product in your town finds a real page with your name and link. When you are ready, a one-page site with the catalogue, prices and a WhatsApp button makes you a shop instead of a chat.

When to open the online store

The signal is time: when you are typing the same prices forty times a week, answering "is it still available?" all day and chasing transfer screenshots, the store earns its keep. Products, stock, bank transfer with proof, card checkout, delivery zones, order messages on WhatsApp — the shop runs while you pack.

Homework

Catalogue live, directory listing submitted, and one post of the product every day for a week.

✅ Do this now — step by step

  1. Switch to WhatsApp Business; build the full catalogue with prices.
  2. Set greeting, away message and five quick replies.
  3. Submit the free directory listing with the same name and number as everywhere else.
  4. Post the product once a day for seven days, price in the caption, link in bio.

⚠️ Mistakes to avoid

🇯🇲 How it plays out in Jamaica

A Portmore baby-goods seller moved from Instagram DMs to a store with bank-transfer proof and card checkout once she was answering 200 messages a week. Orders now arrive packed with the address and the proof; she answers questions, not price lists.
← Lesson 5Lesson 7: Deliveries and Pickups Across Jamaica →

Start selling with a free listing. Open the store when the orders say so.

List the shop free in the Jamaica Business Directory today — reviewed by a person, live in a day. When you are typing the same prices forty times a week, the online store is J$35,000 to build, then the Store plan at J$9,500/mo with Ezy Cart, hosting and support included.

🆓 List my shop free See the online store →

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