🛒 Build the Catalog (Stop Typing Prices One by One)

Why the catalog

Every 'how much for the…?' you answer by hand is a sale you're slowing down. A catalog answers instantly, 24/7, with a photo. Customers can send you a cart from it.

What goes in

Your 10–20 best sellers first. Real photo, honest price in JMD, two-line description, availability. Collections for categories (Hair · Nails · Products).

Keep it alive

Update prices the day they change; mark sold-out items; add the new arrival the day it lands. A stale catalog trains customers to ignore it.

Homework

Ten products in the catalog today. Send the catalog link as your reply to the next 'how much?'.

✅ Do this now — step by step

1. List your top 10–20 sellers with real photos (daylight, plain background), honest JMD prices and two-line descriptions.
2. Create collections for your categories so a browser can skim.
3. Mark sold-out items unavailable the day they sell out; delete nothing (people search the catalog).
4. Practise the new reply: when someone asks 'how much for…?', send the catalog item, not a typed price.
5. Update prices the day they change — a stale catalog trains people to ignore it.

⚠️ Mistakes to avoid

• Blurry photos with clutter behind — the photo is the product to a phone buyer.
• No prices ('DM for price') — people don't DM, they move on.
• Fifty items on day one — ten good ones you maintain beat fifty you don't.

🇯🇲 How it plays out in Jamaica