🏷 Labels as a CRM (Yellow = Owes You Money)

The five labels

New customer · Order pending · Paid · Owes money (yellow) · Follow up. Label as you go — three seconds per chat.

Monday routine

Open the yellow label. Message everyone who owes. Open Follow up. Message everyone you promised. This routine recovers real money every week.

Repeat customers

Label your best 20 customers 'VIP' and message them first when new stock lands. Repeat business is free business.

Homework

Label your last 30 chats today. Then do the Monday routine — on any day.

✅ Do this now — step by step

1. Create five labels: New customer · Order pending · Paid · Owes money · Follow up.
2. Label your last 30 chats today (three seconds each).
3. Every Monday: open 'Owes money' and message everyone; open 'Follow up' and do what you promised.
4. Add 'VIP' for your best 20 customers; they hear about new stock first.
5. Once a quarter, count: how many New customers became Paid? That's your close rate — and your cheapest metric.

⚠️ Mistakes to avoid

• Labeling once and never again — labels are a habit, not a project.
• A label for everything — five labels you use beat fifteen you don't.
• Never opening the 'Owes money' label — that label is money sitting in your phone.

🇯🇲 How it plays out in Jamaica