STEP 2 · WEBSITE, BUT NO CUSTOMERS
Every agency has a reel of logos. Few will show you a report. Here is how to tell the difference before you sign.
What each service should cost
| Service | Jamaica range | Ezy (published) |
|---|---|---|
| Facebook / Google ads management | J$15,000–40,000/mo + budget | J$25,000/mo + budget |
| Social media management | J$15,000–60,000+/mo | J$25,000 / J$35,000 / quoted |
| SEO | J$20,000–40,000/mo, 6-month term | J$25,000/mo, 6-month minimum |
| Google Business Profile | J$8,000–15,000/mo | J$10,000/mo |
The questions
- Show me a real monthly report from a current client — not a case study, the report.
- Who does the work day to day?
- Will I own the ad accounts, pixel, pages and Business Profile? (You must.)
- If the ad gets clicks and the page does not convert, what do you do?
- What does leaving look like — notice, handover, what I keep?
Red flags
- Guaranteed leads, sales or rankings
- Follower counts as the headline metric
- Ad spend bundled invisibly into the fee
- Accounts in the agency’s name
- No mention of your website, prices or WhatsApp — the things that decide whether the click pays
Why the website matters more than the ad
An ad is a promise; the page is where it is kept. Most agencies run the ad and are not responsible for the page. At Ezy the same team builds the site, the booking or store system behind it, and the ads that feed it — so when something leaks, it gets fixed rather than argued about. How that works.
- Run the five-minute test on your own site first
- Decide SEO or ads first for your step
- Know what Facebook ads cost before the sales call
Not sure which step you're on? Book a growth call — fifteen minutes with Lee, no pressure, no obligation. You leave with the step, the first fix and the price.
Frequently asked
Freelancer or agency?
Freelancer until you spend J$50,000+ a month on ads or need content shoots; agency when marketing is a growth engine with several channels.
Should the agency also run my social media?
Only if they can show designed posts and real engagement for a business like yours. Ads and organic social are different skills.
How long should I give an agency?
Ads: two to three months to judge. SEO: six. Social: three.