Quick answer: Visitors (Ezy Stats or Google Analytics), WhatsApp taps (the button count), enquiries (messages and calls that asked for something), sales (money in). Write them in one line every Monday. Low visitors = a traffic problem; visitors but no taps = a page problem; taps but no sales = a reply or price problem.
Followers, likes and "reach" are numbers platforms show you because they are easy to grow. These four are the ones that pay.
Where each one lives
- Visitors: Ezy Stats on Ezy sites; Google Analytics on others.
- WhatsApp taps: the button count in Ezy Stats, or a per-page pre-typed message you can count in your chats.
- Enquiries: your WhatsApp Business labels — count "new enquiry" each week.
- Sales: the till, the bank, the order list.
The Monday line
Five minutes: date · visitors · taps · enquiries · sales. One line in a sheet. After four weeks you have a picture nobody can argue with.
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See the deals →What each low number means
- Low visitors, decent rate → traffic: Google profile, SEO, ads.
- Visitors but few taps → the page: button, prices, proof, speed.
- Taps but few enquiries → the chat opener or the pre-typed message.
- Enquiries but few sales → reply speed, price shown too late, no deposit option.
This Monday
- Make the sheet with the four columns.
- Fill in last week as best you can.
- Pick the lowest and do one thing about it.
Not sure which step you're on? Book a growth call — fifteen minutes with Lee, no pressure, no obligation. You leave with the step, the first fix and the price.
Frequently asked
Weekly or monthly?
Weekly to notice; monthly to decide. Small sites bounce week to week.
What about followers?
Track them if you like; they are not one of the four.
Can Ezy do this for me?
Every plan includes the monthly report with these numbers.