Instagram is where most Jamaican businesses get discovered. It is also where most of them lose the customer: a pretty grid, no prices, a DM answered the next day. Here is the setup that turns it into a shop window with a door.
The bio
One line: what you sell, for whom, where. One line: prices from, or the offer. The WhatsApp link (wa.me/1876…) as the link in bio — not a linktree with eight choices. Business category and address filled in so Maps and search find you.
Highlights that answer the questions
- 💰 Prices — a few slides with the actual numbers
- 📍 Location & hours
- ⭐ Reviews — screenshots of real ones
- 🛒 How to order / book — three steps ending in WhatsApp
- 🧾 FAQ — delivery, deposits, cancellations
The five post types that bring messages
- The work, finished — the install, the plate, the braids, the car washed. Caption: what it cost, how to book.
- The work, in progress (Reel) — people watch process. 15 seconds, phone, no music licence worries if you use Instagram's library.
- The price carousel — your menu or list as slides. Saved and shared.
- The customer — with permission, a photo and their words.
- The reason now — slots this week, a batch of ten, a date.
From follower to customer
Every post ends with the same sentence: "WhatsApp us on …" or "Tap the link in bio". The DM gets the catalogue item, not a typed price. The sale closes in WhatsApp. WhatsApp Business done properly.
- Rewrite the bio with prices from and the WhatsApp link.
- Make the five highlights.
- Post one finished job, one Reel of work, one price carousel.
- Answer every DM within the hour.
Not sure which step you're on? Book a growth call — fifteen minutes with Lee, no pressure, no obligation. You leave with the step, the first fix and the price.
Frequently asked
Do I need a professional camera?
No. Daylight, a plain background and a steady phone. Consistency matters more than gear.
How often should I post?
Three to four times a week plus Stories most days. A plan makes this easy; the free 30-day plan gives you the whole month.
Should I buy followers?
Never. They do not buy, and they wreck your reach with the people who would.
Can you run my Instagram for me?
Yes — Starter J$25,000 a month covers Instagram and Facebook with replies and a report.