Quick answer: Month 1–2: J$0 on ads. Spend the J$20,000 on fixing the page (Site Care J$4,500 covers small fixes) and keep the rest. Month 3: J$10,000 on Google Business Profile management or do it yourself, J$10,000 as a first ad test landing on a page that converts. From month 6, if the numbers say so: SEO at J$25,000 with the ads paused. Never boost posts.
Twenty thousand a month feels like nothing next to what agencies quote. Spent in the right order it is enough to find out what works for your business — which is the only thing a first budget should buy.
The order
- Fix first (J$0–4,500): the free check, then the five fixes. Site Care at J$4,500 if you want them done. Keep the rest.
- Google Business Profile (J$0–10,000): complete it yourself, or J$10,000 a month managed.
- Ad test (J$10,000): one offer, one landing page, Facebook and Instagram, two weeks. Count messages, not likes.
- Then decide: messages came → more budget there. None → the page or the offer, not the ad.
🎁 Every current Ezy offer on one page. Free website check, free social media audit, free directory listing, month-to-month care from J$4,500 — claim one and it is held for you. Nothing is charged until you say go.
See the deals →Where J$20,000 goes to die
- "Boost post" with no landing page.
- A video someone made for J$15,000 that nobody saw.
- SEO at month one with a site nobody messages from.
- Three platforms at once.
This month
- Do the free check and the fixes.
- Finish the Google profile.
- Save the budget for a proper ad test next month.
Not sure which step you're on? Book a growth call — fifteen minutes with Lee, no pressure, no obligation. You leave with the step, the first fix and the price.
Frequently asked
Should I pay someone J$20,000 to manage social media?
Not before the page converts. Social media management from J$25,000 makes sense once messages turn into sales.
Is J$20,000 enough for ads?
Enough to test. A working campaign usually wants J$20,000 of budget plus management.
What about Google Ads?
Strong for services people search for urgently (towing, plumbing, rentals); same rule — land on a page that converts.