Most Jamaican customers meet your site on a phone, on mobile data, often on 3G. A site that feels fine on your laptop is losing them.
1. Images (60% of the problem)
A 4 MB hero photo takes 8 seconds on 3G. Resize to the display size and compress to WebP; aim under 200 KB per image.
2. Sliders and video backgrounds
They load five images and a video before the visitor sees anything. One strong image and a headline convert better anyway.
3. Plugins
Every plugin loads scripts on every page. Delete what you do not use.
4. Caching
A page cache serves a saved copy instead of rebuilding the page for each visitor.
5. Hosting
Overloaded shared hosting adds seconds before the first byte. Ask your host for TTFB; over 800 ms, move.
6. Lazy-load below-the-fold images
7. Defer scripts
Chat widgets, analytics and fonts can load after the content.
8. Go static
Ezy sites are static HTML with WordPress only in the office — nothing to compute on each visit, which is why they score 90+ on mobile.
- Image compression and plugin cleanup — from J$5,000
- Emergency speed fix — from J$3,500
- Rebuild as a static, mobile-first site — J$35,000
Frequently asked
What is a good mobile score?
Above 80 on Lighthouse; Ezy builds target 90+.
Is hosting the problem?
Sometimes — test TTFB; over 800 ms is hosting, under that is the site itself.
Will speed improve Google ranking?
Yes — Core Web Vitals are a ranking signal, and faster pages convert better regardless.