🚀 Open in 30 Days: Start a Business in Jamaica · Lesson 5 of 8 · free

🤝 Day 14: The First Ten Customers (Without Ads)

Where the first ten actually come from in Jamaica — your circle, the community, one flyer, one post a day, and the follow-up almost nobody does.

⏱ About 15 minutes · read it, then do the "Do this now" steps before the next lesson

Your circle first

Your first ten customers are people who already know you: family, church, the gym, old workmates, your children's school. Tell every one of them, personally, what you are opening and when. Not a broadcast — a message with their name. Ask each one for one introduction.

The community, then the post

One good flyer in the places your customer already goes (the pharmacy board, the barbershop, the school gate). One WhatsApp status and one Facebook or TikTok post a day showing the work, not the logo: the cake coming out, the car being detailed, the lesson being taught. Thirty days of that is a portfolio and a reputation.

The follow-up

Most people say "soon" and never come back. Keep a simple list — name, what they wanted, the date you spoke. Message every one of them again after five days. That list, followed up, is where customers two through ten live.

Homework

Fifty personal messages, one flyer placed, one post a day, and a follow-up list by day 21.

✅ Do this now — step by step

  1. Write the list of 50 people who know you and message each one personally about what you are opening.
  2. Ask every yes for one introduction; ask every maybe for permission to follow up.
  3. Design one flyer with the name, what you do, price from, town and WhatsApp number; place it in five spots your customer already visits.
  4. Post one piece of real work every day for 30 days (status + one platform).
  5. Keep the follow-up list and message everyone on it again after five days.

⚠️ Mistakes to avoid

🇯🇲 How it plays out in Jamaica

A tutor in May Pen messaged 40 parents she knew, placed a flyer at two schools and posted one short video a day. By the end of the month she had eleven students, nine of them from people she had messaged directly.
← Lesson 4Lesson 6: Look Established — The One-Page Website →

Opening day comes with a free listing.

List the business free in the Jamaica Business Directory the day you open — reviewed by a person, live in a day. When the first ten are paying, a turnkey website is J$35,000 to build, with the software, hosting and support on a plan from J$4,500/mo.

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